Brand Summit EN – Jak zdefiniować unikalną, wyróżniającą się tożsamość firmy, wzmocnić ją wewnętrznie i komunikować tak, by i klienci i kandydaci stali się ambasadorami marki?

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Time to start

Join

Brand Summit !

For decades, strong brands have been able to bring together fans, often loyal for years. But the modern world, more and more demanding and full of brands, requires something new. A brand is more than just a name and logo. The brand becomes the most important asset that companies own and which can attract the attention of customers. The skill of communicating the brand and caring for its image becomes the art. A strong brand has a meaning it has never had before.``

Three perpectives

Brand on the radar .

The key theme of the Brand Summit in 2019 is the brand we will look at from three perspectives: corporate, consumer and employer. How to define the unique, distinctive identity of the company, strengthen it internally and communicate so that both clients and candidates become brand ambassadors?

Who is the conference for?

Invitation to the event .

The conference is attended by people responsible in companies for: brand (consumer, corporate, employer); internal communication; external communication; employer branding; marketing; PR; social media.
Participants will include: CEO, board members, business owners, HR, Talent, Recruitment, Marketing, Communication, PR and Employer Branding.

Conference speakers .

Speakers at the Brand Summit 2019 conference are experts and practitioners in their fields who will share their knowledge with participants.

Jacek Kotarbiński

Prelegent

Anna Macnar

Prelegent

Joanna Tonkowicz

Prelegent

Kamilla Giedrojć

Prelegent

Adrian Gamoń

Prelegent

Kasia Zadrożna

Prelegent

Jakub Semerda

Prelegent

Mariusz Łodyga

Prelegent

Aleksandra Lemańska – Czajka

Speaker

Jakub Smarz

Prelegent

Agenda .

Part 1.

Brand Perception

8.00 – 9.00 a.m.

Registration and good coffee to start with

9.00 a.m.

Welcome

9.15 – 10.15 a.m.

The future of business vs. brand and communication.
How do cultural trends affect the brand? The importance of brand, work, communication, culture and society in the coming years.

Jacek Kotarbiński
Economist, marketer, blogger kotarbinski.com

10.15 – 10.45 a.m.

Brand integration. How many brands does the company have?
Is the product brand = consumer brand = employer brand = corporate brand? What are the benefits of an integrated brand?

Anna Macnar
CEO HRM Institute

10.45 – 11.05 a.m.

Coffee break and networking

Part 2.

The brand starts from the inside

11.05 – 11.45 a.m.

Cultural transformation
– No. 1 in business in the era of industry 4.0 and employee 5.0.

Joanna Tonkowicz
Managing Partner Absolvent Consulting

11.45 a.m. – 12.15 p.m.

Reputation and organizational culture
are the (only) currency of the future that matters.
Peter Draker claimed that organizational culture eats strategy for breakfast. How to care for the reputation and shape the organizational culture to make the company grow in strength?

Kamilla Giedrojć
Strategy and Marketing Manager IBM Poland and Baltics

12.15 – 12.30 p.m.