Home EN

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”two-columns” switch_to_one_column=”1024″ alignment_one_column=””][mkdf_elements_holder_item item_padding=”25px 18% 0px 0%” item_padding_680_768=”0px 8% 0px 0%” item_padding_680=”75px 11% 0px 6%”][mkdf_countdown skin=”mkdf-light-skin” year=”2019″ month=”11″ day=”21″ hour=”9″ minute=”0″ show_month=”no” hide_week_month=”yes”][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item item_padding=”25px 12% 0px 0%” item_padding_680=”25px 0% 95px 0%”][mkdf_section_title text_alignment=”” title_tag=”” title_mark=”exclamation” title_separator=”yes” tagline_tag=”” title=”Brand Summit” text=”For decades, strong brands have been able to bring together fans, often loyal for years. But the modern world, more and more demanding and full of brands, requires something new. A brand is more than just a name and logo. The brand becomes the most important asset that companies own and which can attract the attention of customers. The skill of communicating the brand and caring for its image becomes the art. A strong brand has a meaning it has never had before.“” text_color=”#868686″ tagline=”Join” tagline_color=”#1e73be”][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item item_padding=”25px 12% 0px 0%” item_padding_680=”25px 0% 95px 0%”][mkdf_section_title text_alignment=”” title_tag=”” title_mark=”dot” title_separator=”yes” tagline_tag=”” title=”Brand on the radar” text=”The key theme of the Brand Summit in 2019 is the brand we will look at from three perspectives: corporate, consumer and employer. How to define the unique, distinctive identity of the company, strengthen it internally and communicate so that both clients and candidates become brand ambassadors?” text_color=”#868686″ tagline=”Three perpectives” tagline_color=”#1e73be”][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item item_padding=”25px 12% 0px 0%” item_padding_680=”25px 0% 95px 0%”][mkdf_section_title text_alignment=”” title_tag=”” title_mark=”dot” title_separator=”yes” tagline_tag=”” title=”Invitation to the event” text=”The conference is attended by people responsible in companies for: brand (consumer, corporate, employer); internal communication; external communication; employer branding; marketing; PR; social media.
Participants will include: CEO, board members, business owners, HR, Talent, Recruitment, Marketing, Communication, PR and Employer Branding.” text_color=”#868686″ tagline=”Who is the conference for?” tagline_color=”#1e73be”][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item item_padding=”0px 26%” item_padding_1280_1600=”0px 18%” item_padding_1024_1280=”0px 15%” item_padding_768_1024=”0px 8%” item_padding_680_768=”0px 6%” item_padding_680=”0px 10%”][mkdf_section_title text_alignment=”center” title_tag=”” title_mark=”dot” title_separator=”yes” title=”Agenda”][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_timetable_list shadow=”yes” subtitle=”Part 1.” title=”Brand Perception”][mkdf_timetable_list_item title=”8.00 – 9.00 a.m.”]

Registration and good coffee to start with

[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”9.00 a.m.”]

Welcome

[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”9.15 – 10.15 a.m.”]The future of business vs. brand and communication.
How do cultural trends affect the brand? The importance of brand, work, communication, culture and society in the coming years.

Jacek Kotarbiński
Economist, marketer, blogger kotarbinski.com[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”10.15 – 10.45 a.m.”]Brand integration. How many brands does the company have?
Is the product brand = consumer brand = employer brand = corporate brand? What are the benefits of an integrated brand?

Anna Macnar
CEO HRM Institute[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”10.45 – 11.05 a.m.”]

Coffee break and networking

[/mkdf_timetable_list_item][/mkdf_timetable_list]

[mkdf_timetable_list shadow=”yes” subtitle=”Part 2.” title=”The brand starts from the inside”][mkdf_timetable_list_item title=”11.05 – 11.45 a.m.”]Cultural transformation
– No. 1 in business in the era of industry 4.0 and employee 5.0.

Joanna Tonkowicz
Managing Partner Absolvent Consulting[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”11.45 a.m. – 12.15 p.m.”]Reputation and organizational culture
are the (only) currency of the future that matters.
Peter Draker claimed that organizational culture eats strategy for breakfast. How to care for the reputation and shape the organizational culture to make the company grow in strength?

Kamilla Giedrojć
Strategy and Marketing Manager IBM Poland and Baltics[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”12.15 – 12.30 p.m.”]

Coffee break and networking

[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”12.30 – 1.00 p.m.”]From personal branding to the company’s brand ambassador.
Social selling in the service of brands.

Adrian Gamoń
Brand Experience & Communication Strategist[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”1.00 – 1.30 p.m.”]Appreciation and the employer’s brand strength.
Without appreciating employees, no brand will use its potential for development.

Katarzyna Zadrożna

Global Culture and Communication Senior Manager AmRest

Jakub Semerda

CEO Preeshare[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”1.30 – 2.30 p.m.”]

Lunch and networking

[/mkdf_timetable_list_item][/mkdf_timetable_list]

[mkdf_timetable_list shadow=”yes” subtitle=”Part 3.” title=”Social, Digital & Brand Communication”][mkdf_timetable_list_item title=”2.30 – 3.15 p.m.”]Building a digital strategy
Marketing strategy in the digital world. Luxury or necessity?

Mariusz Łodyga
CEO Premium Consulting[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”3.15 – 3.45 p.m.”]Brand Experience – holistic view of the brand’s experience.
Join the conversation!

Aleksandra Lemańska-Czajka
Personal Development Manager | INEA[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”3.45 – 4.15 p.m.”]Brands building for years.
Storytelling is the key to attracting and retaining the attention  of consumers and candidates in the long term. 

Jakub Smarz

Talent Brand Lead for Poland, Accenture[/mkdf_timetable_list_item][mkdf_timetable_list_item title=”16.20 p.m.”]

End of conference and networking

www.brandsummit.pl[/mkdf_timetable_list_item][/mkdf_timetable_list]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item horizontal_alignment=”center”] [mkdf_clients_carousel number_of_visible_items=”1″ slider_loop=”yes” slider_autoplay=”yes” slider_navigation=”no” slider_pagination=”no” items_hover_animation=”switch-images”][mkdf_clients_carousel_item target=”_blank” link=”https://www.absolvent.pl/” image=”8197″ hover_image=”8197″][/mkdf_clients_carousel_item][/mkdf_clients_carousel][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item horizontal_alignment=”center”] [mkdf_clients_holder number_of_columns=”1″ space_between_columns=”normal” image_alignment=”center” items_hover_animation=”switch-images”][mkdf_clients_carousel_item target=”_blank” image=”8279″ hover_image=”8279″ link=”https://www.amrest.eu/pl”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8280″ hover_image=”8280″ link=”https://www.stepstone.pl/”][/mkdf_clients_carousel_item][/mkdf_clients_holder][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item horizontal_alignment=”center”] [mkdf_clients_holder number_of_columns=”4″ space_between_columns=”normal” image_alignment=”center” items_hover_animation=”switch-images”][mkdf_clients_carousel_item target=”_self” image=”8246″ hover_image=”8246″ link=”https://marketerplus.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8247″ hover_image=”8247″ link=”https://oohmagazine.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8291″ hover_image=”8291″ link=”http://www.proto.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8300″ hover_image=”8300″ link=”https://www.imm.com.pl/”][/mkdf_clients_carousel_item][/mkdf_clients_holder][mkdf_clients_holder number_of_columns=”4″ space_between_columns=”normal” image_alignment=”center” items_hover_animation=”switch-images”][mkdf_clients_carousel_item target=”_blank” image=”8278″ hover_image=”8278″ link=”https://hrstandard.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8292″ hover_image=”8292″ link=”https://employerbranding.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8293″ hover_image=”8293″ link=”https://hrnews.pl/”][/mkdf_clients_carousel_item][mkdf_clients_carousel_item target=”_blank” image=”8301″ hover_image=”8301″ link=”https://247.com.pl/”][/mkdf_clients_carousel_item][/mkdf_clients_holder][/mkdf_elements_holder_item][/mkdf_elements_holder]

[mkdf_section_title text_alignment=”center” title_tag=”” title_mark=”” title=”Newsletter”][mkdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][mkdf_elements_holder_item horizontal_alignment=”center”][mkdf_button size=”medium” text=”Subscribe” target=”_blank” icon_pack=”” font_weight=”” link=”https://www.hrminstitute.pl/zapisy/” color=”#ffffff” background_color=”#dd3333″][/mkdf_elements_holder_item][/mkdf_elements_holder]