Strategist, branding and social media consultant, business trainer and speaker. He believes in the power of words and the meaning of narrative, which is why he helps companies and individuals create effective communication of brands consistent with the values and needs of customers. In his activities he also focuses on how to use modern technologies more carefully and wisely to build better relationships with customers and the environment. Founder of the Option 360 Agency (formerly Social Frame), lecturer and creator of the postgraduate studies at AGH “Social media & content marketing”. Author of many marketing publications and speaker at prestigious industry conferences. Initiator and co-organizer of LinkedIn Local educational and networking meetings in Cracow.