CEO at HRM Institute. An experienced expert and visionary in the area of employer branding, shaping and optimization of the work environment, talent management and HR marketing. Consultant, trainer and lecturer. Author of publications on building the employer’s image, employer HR marketing, employer branding storytelling, generation Y / Millenium. Organizer of conferences, trainings and workshops in the area of employer’s external and internal image. For four years Country Manager at Universum Poland. For 18 years he has been dealing with the subject of employer image and employer HR communication. She works with many companies in the field of creating and implementing employer branding strategies. The companies with which she cooperated include leading Polish employers, among others: EY, Deloitte, PKO Bank Polski SA, KPMG, Mars, PZU, Orange, Capgemini, Coca-Cola, ING Group, L’Oréal, Microsoft, Nestlé, State Street.